The aim at Stiall is as always to de-mystify sustainability in fashion. So, here’s what you need to know about circular fashion.

In short, a circular fashion economy reduces waste and restores resources. 

To begin with, a circular fashion economy means that a product is created in a lean and efficient process, while also having these components as described by Green Strategy:


  1. Designed so that its sub-components can be disassembled or separated to facilitate repair, remake, reuse and eventually material recycling at its end of use;

  2. Designed with high quality materials and in timeless style to maximize its durability, longevity and attractiveness to many users (if passed on to new users);

  3. Designed on demand (custom-made) in order to be more optimally designed for its specific user in terms of fabric/material, style and fit, thus increasing its perceived value and likely lifespan;

  4. Produced with non-toxic, high quality and preferably biodegradable materials, so that its material(s) may be safely biodegraded and composted at the end of use; or produced with non-toxic synthetic materials that may be effectively recycled (such as recyclable polyester);

  5. Produced in such a way that all waste generation is minimized during production, and all potential spill material and rest products can be reclaimed and reused as raw material for other processes, thus minimizing the extraction of new virgin material;

  6. Producedtransported and marketed using renewable energy, such as wind or solar power, wherever possible, and using water and other raw materials effectively and safely throughout production and distribution;

  7. Can be used by multiple users throughout its life time through swapping, borrowing, rental, redesign, or second hand services, thus extending its user life; and

  8. Can be safely and effectively reclaimed and recycled, whereby its components are utilized as raw material for manufacturing of new products, or are biodegraded and turned into biological nutrients for microorganisms in the soil “

How can we adapt to this model

It goes back to the Stiall ethos: Use what you have and when you need something, buy better so you are buying less.



The current fashion model looks like this


If we adapt a circular model, here’s what it will look like..

So, do you think we could reach a circular fashion economy?

Leave your thought here