Back in 2011 Siopaella arrived in Ireland and turned fashion retail on it’s head. The concept – Recycle your wardrobe. Buy less, buy better and don’t waste.We sit down with Ella De Guzman of Siopaella is talk about why sustainability is at the forefront of her business. “We are a designer resale store that buys, sells and trades designer accessories, clothing and homeswares”, says Ella, but as we found out, they’re SO much more.
So what is Siopaella?Siopaella started in 2011. “I had moved over here from Vancouver bc Canada and noticed a gap in the market place where locals could buy, sell and trade pieces from their closets. I opened Siopaella in the heart of Temple Bar in January 2011 then over the course of 6 years expanded to 3 more locations.” They now have three stores in Temple bar specializing in vintage, high street and homewares. A forth store on Wicklow street opened last year and specialises in the high end bags and clothing. All this and a strong online presence.
Tell us about that process and why you choose to do retail this way“To date we have sold over 60,000 items – everything from Chanel bags to Topshop dresses. It’s been amazing meeting Consignors from all over the country who come to our stores and clear out their wardrobes. I think people are now starting to see the whole buying process differently since we opened up.” Siopaella resell clothing, as long as it’s in tip top shape they provide a way for the environmentally conscious to fall in love with shopping again.
What is the reason for re-selling and vintage selling“I have always loved vintage and have been buying and selling vintage since I was 12 years old. So it’s something that I’ve always been familiar with. I always hated paying full retail price for anything and loved the whole uniqueness that comes with vintage buying.”
Spoiled carry their own lines too, how does that work if people want to resell?“We have started carrying our own lines of brands we source around the world called the Siopaedit. We will always buy and recycle the clothes back once customers are finished with them. Siopaella cares about the environment and lessening fashions impact.
Why is it so important to have these values at the forefront for the brand?“Shopping at Siopaella not only means you’ll save money but you’re saving the environment. 90% of our inventory is pre-owned and recycled. We encourage customers to mind the things they buy from us so that once they have tired of them they can resell them and continue the recycling process. We only buy in what we consider premium high street. We don’t take items in from Penneys or Dunnes Stores as we believe they are so inexpensive already, and tend to be cheaply made and not last.”
“The problem is the way we view fashion as being disposable. So many people that I know will wear things once or twice only. Then there’s clothing you can buy for less than the price of a load of laundry. “