It’s no easy task. Being ethical in what you buy and sustainable in what you have, so here’s the 411 on what cuts the mustard for an ethical brand.


We wanted to create a simple guide for the main labels, an easy way to know what symbol means what. On research we stumbled upon this fantastic chart by the talented folk over at Moral Fibres. It’s comprehensive, informative and makes shopping ethically a bunch easier.

These organisations and quality controllers mean you can have confidence in what you buy. They ensure standards are met, regulations are covered and no corners are cut. Although it’s not very likely to find a brand that has each one these, there may be some crossover. There’s also more where these came from, but these labels are the main deciding factors for the team at Stiall when making a purchase.

Go forth and shop with the knowledge of labels!

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