What is circular fashion?

The aim at Stiall is as always to de-mystify sustainability in fashion. So, here’s what you need to know about circular fashion.

In short, a circular fashion economy reduces waste and restores resources. 

To begin with, a circular fashion economy means that a product is created in a lean and efficient process, while also having these components as described by Green Strategy:


  1. Designed so that its sub-components can be disassembled or separated to facilitate repair, remake, reuse and eventually material recycling at its end of use;

  2. Designed with high quality materials and in timeless style to maximize its durability, longevity and attractiveness to many users (if passed on to new users);

  3. Designed on demand (custom-made) in order to be more optimally designed for its specific user in terms of fabric/material, style and fit, thus increasing its perceived value and likely lifespan;

  4. Produced with non-toxic, high quality and preferably biodegradable materials, so that its material(s) may be safely biodegraded and composted at the end of use; or produced with non-toxic synthetic materials that may be effectively recycled (such as recyclable polyester);

  5. Produced in such a way that all waste generation is minimized during production, and all potential spill material and rest products can be reclaimed and reused as raw material for other processes, thus minimizing the extraction of new virgin material;

  6. Producedtransported and marketed using renewable energy, such as wind or solar power, wherever possible, and using water and other raw materials effectively and safely throughout production and distribution;

  7. Can be used by multiple users throughout its life time through swapping, borrowing, rental, redesign, or second hand services, thus extending its user life; and

  8. Can be safely and effectively reclaimed and recycled, whereby its components are utilized as raw material for manufacturing of new products, or are biodegraded and turned into biological nutrients for microorganisms in the soil “

How can we adapt to this model

It goes back to the Stiall ethos: Use what you have and when you need something, buy better so you are buying less.



The current fashion model looks like this


If we adapt a circular model, here’s what it will look like..

So, do you think we could reach a circular fashion economy?

Spotlight on organic cotton

Organic cotton and regular cotton, what’s the difference? Well, it’s pretty big it turns out. At Stiall we’re dedicated to providing you with all the essential information – so here’s what you need to know 


Organic cotton uses less water than regular cotton

This means that by buying organic you’re helping the environment. Growing systems that replenish and maintain soil fertility are a big part of the organic movement, ensuring soil fertility.


Organic cotton doesn’t use pesticides, insecticides, herbicides or Genetically Modified Organisms. 

Unlike regular cotton, organic cotton is free of harmful toxins. It has been estimated that 25% of the worlds insecticides are used for conventionally grown cotton – more than any other crop in the world. 


Conventionally grown cotton is damaging to to farmers and garment factory workers

Pesticides used for non organic cotton have poisoned farmers and meant factory workers breath in harmful fumes during manufacturing. Recent studies by the World Health Organisation show that “up to 20,000 deaths each year are caused by pesticide poisoning in developing countries”. In the Untied States, a huge cotton producer more than  “10,000 farmers die each year from cancers related to such chemicals.”


Non organic cottons can have harmful affects in our day to day lives too

Chemical residues can be trapped in non-organic cottons. These can cause irritated skins, rashes, headaches and dizziness.


Organic cotton production is safer and less harmful

The organic cotton crop is protected with natural materials to ward off insects, a much better method than pesticides considering 1/3 of a pound of chemical insecticides are used to grow enough cotton for just one t-shirt.


Organic cotton is better for comfort 

The threads of organic cotton have not been broke down or damaged the way conventional cotton is. It therefore generally lasts longer and is praised for being softer and more comfortable. 


So, there you have it. Organic cotton has a pretty impressive list of benefits. Will go go organic in the future?

How to know if you’re buying from an ethical brand

It’s no easy task. Being ethical in what you buy and sustainable in what you have, so here’s the 411 on what cuts the mustard for an ethical brand.


We wanted to create a simple guide for the main labels, an easy way to know what symbol means what. On research we stumbled upon this fantastic chart by the talented folk over at Moral Fibres. It’s comprehensive, informative and makes shopping ethically a bunch easier.

These organisations and quality controllers mean you can have confidence in what you buy. They ensure standards are met, regulations are covered and no corners are cut. Although it’s not very likely to find a brand that has each one these, there may be some crossover. There’s also more where these came from, but these labels are the main deciding factors for the team at Stiall when making a purchase.

Go forth and shop with the knowledge of labels!

Plastic free and fancy – Ways to do lunch on the go

We’ve given plastic the heave-ho for Plastic Free July, so we’ve found some better ways to bring lunch.

Container, €22.95

Airtight and available in 10 different sizes, perfect for soups and salads.

Dopper, €13

Putting water on a pedestal, this BPA free bottle supports communities in Nepal.

EcoDipper, €8

Snack time just got tastier. 

EcoLunch Kit, €35

A STIALL favourite, the perfect way to separate a lunch

KeepCup, €21.95

Growing in popularity, the KeepCup encourages users to say no to take away coffee cups.

Klean Kanteen, €28

Non-toxic, BPA free and leak proof – suitable for hot or cold products.

Lunchbots, €36

Best for dry foods, perfect for vegetable and nuts.

LunchSkins, €8

These grease proof and waterproof bags are the perfect alternative to tin foil and cling film. A velcro seal and BPA free.

So why should we care about going plastic free?

  • A lot of plastics can’t be broken down, meaning they are a permanent pollutant
  • Much of the plastic waste ends up in waterways, where scientists predict there will be more plastic than fish by 2050
  • We’re consuming BPA’s (Bisphenol A) that are present in our plastics and leaking into our food and drink. BPA’s are linked to a whole host of health issue, see here

5 Eco-Friendly fabrics you need to know about


It takes 2700 litres of water to produce the cotton needed to make just ONE cotton t-shirt.


If you’re on the hunt for a new item and want to make a better fabric choice, we’ve got 5 for you to choose from.


TencelBecoming more common due to it’s likeness with cotton, Tencel uses less water and land than cotton production (5 times less land), It also focuses on minimum waste and low emissions in production. The fabric is made from eucalyptus tress and doesn’t require pesticides or irrigation. It’s celebrated for being breathable and less prone to wrinkling, compared to cotton.

Organic cotton: Is proven to conserve biodiversity improving the quality of land while preventing water contamination. Organic cotton doesn’t use chemical fertilisers, pesticides or insecticides. Unfortunately, Only 1% of the world’s cotton is organic.


Eco-fi: Produced in the Untied States, Eco-Fi is made form 100% post consumer recycled plastic bottles. It has an ability to blend with other fabrics, and is versatile enough to be used in any textile production. Eco-fi is praised for it’s capability of keeping 3 billion plastic PET bottles out of landfill every year. 12 bottles equates to one pound of fibre. Although it comes with it’s own set of problems, Eco-fi ensures a certain amount of plastic is responsibly reused after it’s original purpose.


IngeoA fabric discovered by Cargill DowIngeo, made by extracting the starch sugars from corn. Once processed it makes it possible to be spun into a yarn and then woven into fabric. This synthetic is made from renewable raw materials in it’s entirety, and does not require the usage of oil. The fibre is praised for being low maintenance and moisture wicking.


S.Café: In Taiwan, a company named Singtex have developed a patented process where they recycle coffee grounds into yarn. The fabrics made are praised for being sustainable, durable and even resistant to odours and UV rays. The process removes the phenols, esters and oils and leaves the fabric having no odour. It’s been particularly successful in sportswear as it has deodorising properties.


What are your favourite fabrics that are more environmentally conscious?