Start small they say, so what better way to begin the journey of being a more ethical and sustainable consumer than with your underwear?


Naja use a lot of recycled materials in their products and incorporate digital printing to lessen their fashion footprint. It’s their social policies that really stand out though – Naja employs single mothers and women heads of households. They’re paid above market average, given health benefits and their children are funded for schooling.


Soft, simple and of great quality, Nude Underwear is the basic collection you’ve been searching for. All products are made and designed in Valencia Spain through a monitored family garment factory.


This Australian brand is celebrated for being the first underwear brand to achieve accreditation with Ethical Clothing Australia. Their style is simple and sophisticated with a nod to luxury.

Mighty Good Undies 

The brand ethos is that everyone should have good quality underwear from the most ethical and sustainable supply chain. The Australian brand is achieving just that – making simple styles while being committed to carbon offsets. The brand is growing and we’re excited to see what’s next.

Luva Huva

The brand focuses small runs of product and sourcing fabrics carefully. It’s petite team of 5 creates each item in the UK or in neighbouring countries. It’s soft and sweet with some gorgeous design details.

Tips for lingerie shopping online


Lingerie shopping can be tough at the best of times, here’s our tips for how to get the perfect piece when shopping online.


  • Take heed of sizing instructions. Depending on fabric and manufacture each size will be different, read each sizing guide.
  • Start with the basics – Rebuild your underwear drawer with basics first, these are the pieces you’ll get the most use of.
  • Read their story – We’ve been there, we thought we were buying better and were fooled by marketing. Get down to the hard facts with brands.
  • Take care – when you get your new lingerie invest in a washing bag or hand wash only. Take care of your lingerie and it will last a lot longer, promise.
  • Lace does not belong in the washing machine. Hand wash, we repeat hand wash!
  • Finally, love your new pieces knowing you’re making a better choice socially and environmentally!



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