6 ethical fashion myths busted

It’s time sustainable and ethical fashion was demystified. The aim of Stiall is bring sustainability and ethical fashion to the forefront of fashion discussions, so it’s time we got some things clear.

Ethical fashion is all hemp trousers and linen smocks

That’s an initial reaction for those unfamiliar with the slow fashion movement. There are tonnes of brands to choose from that don’t compromise on aesthetics for ethics. Aside from some of favourites that we’ve written about here, The Chalk Board Magazine have compiled a great list including Brands like Reformation, Zady, People Tree, Everlane, Patagonia, GAIA for women, Krochet Kids, Fair Trade Winds, Mata Traders, MadeFAIR, PACT Apparel, Nisolo, Shift To Nature, milo+nicki, Mayamiko, Alternative Apparel, Apolis, Vetta Capsule, Naja, Industry of All Nations, Slumlove Sweater Company, Elegantees, Noctu, Symbology, Brain Tree Clothing, Fibre Athletics, My Sister, Sseko Designs, Sotela, prAna, Wallis Evera, Purple Impression, The Root Collective, Thread Harvest, Raven + Lily, Eileen Fisher, Gather & See, Oliberete, Good Cloth. See, lot’s of great options!


You can’t afford to be a sustainable fashion consumer

Sustainability is all about buying less and buying better. Think cost per wear, think product quality and think about it’s longevity. Soon, you’ll see it’s a lot easier than it seems.

If you become a sustainable fashion consumer, you can’t enjoy fashion in the same way


Yes, you can! Even more so in my experience. Becoming more sustainable in your fashion choices gives you a certain confidence in your style. Quality trumps quantity and your look becomes more personal, allowing you to experiment with mixing and matching more! It’s also allowed me to discover brands that I may have never come across before.


I do my bit, I give all my fast fashion to charity shops. 


This is sticky one. Many items going to charity shops are very poor quality and end up never being recycled or reused, just dumped. My motto is if it’s not in good enough nick for someone else, why dump it in a charity shop where they are inundated? Take care and be cautious of what will actually makes it’s way to a second home. Charity shops are in place to help others, don’t make their job even more difficult.


If we buy everything locally, we can change the fashion industry

Remember time honoured crafts and people of expertise in certain parts of the world. Making everything domestic won’t necessarily mean better quality, it just means garment factories can be monitored closely. Furthermore the garment industry is the the biggest employer in many regions. It’s not about taking away their jobs to fix the problems, it’s about asking for better conditions for garment workers everywhere. 


You can change the fashion industry all by yourself

Sadly, no you can’t. Not alone and not just with your purchases. Yes, on a small level by buying less and buying better, it’s one less consumer making a change. But the fashion industry is gigantic and if we want to see real change it comes down to Governments and the policies they have for garment workers and the environment. Nag your local politician today! 



What other myths do you find with ethical and sustainable fashion? 



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